“Just send me an email.”
My favorite cold call objection.
Most reps panic when they hear it.
They think it’s a brush-off.
A polite way for the prospect to end the conversation.
But for me, it’s an open door.
Because I get to say something like:
“I actually already sent you one… and never heard back. That’s why I called - just to see if it’s worth your time.”
That flips the script.
Instead of sounding like a desperate seller, you’re showing persistence, preparation, and confidence.
And here’s the truth:
If you’re only relying on cold email OR only on cold calls, you’re playing the game at half-speed.
The future of outbound is multi-channel.
And objections like this prove why.
Why “Just send me an email” works in your favor
Think about what the prospect is really saying:
They don’t want to commit live, right now.
They want to see something concrete, in writing.
They’re not completely shutting you down - they’re asking for more info.
That’s not rejection. That’s an invitation to move the conversation to another channel.
Most reps stop here. I double down.
How I structure my cold email sequences
Even with lower open and reply rates today, email is still crucial. But it’s how you use it that matters.
Here’s my simple framework:
The Trigger Email (Day 1)
Lead with a reason you’re reaching out.
Show them you did your homework: funding round, new market expansion, leadership change, competitor movement.
Keep it short and direct. The goal is relevance, not poetry.
The Value Emails (Days 3–10)
Case studies tied to their role and industry.
A simple business case: “Here’s how X saved Y% on Z.”
CTA is not “Book 30 minutes.” It’s softer: “Worth a quick chat?” or “Does this sound relevant?”
The Content Layer (Ongoing)
Links to resources, industry insights, videos, event invites.
Not gated content. Not fluff. Just helpful, relevant material that builds trust.
Why multi-channel is the game-changer
Here’s where it comes together:
Cold call gets you attention.
Email gives proof and context.
LinkedIn builds familiarity (they’ve seen your name before you call again).
Each touch makes the next one more effective.
By the time I call back after an email, I’m not a stranger anymore - I’m the rep who did their homework, sent something useful, and followed up with confidence.
That’s why I love hearing: “Just send me an email.”
Because it means my process is working exactly as designed.
The big lesson
Cold calls don’t live in isolation anymore.
Neither do cold emails.
It’s the combination that wins:
Call to break through the noise
Email to add context
Social to build familiarity
One channel = noise.
Multi-channel = trust.
Takeaway:
Cold email might not win alone.
But in multi-channel? It’s a game-changer.